Hierros Llaneza<\/a>, una empresa distribu\u00efdora de ferro referent a la prov\u00edncia de Castell\u00f3.<\/p>\nEl perfil partia de zero. Sense seguidors, sense contingut i sense pres\u00e8ncia pr\u00e8via a les xarxes socials. <\/p>\n
Un any despr\u00e9s, el seu compte supera els 700 seguidors i les seves publicacions s’han convertit en un canal m\u00e9s de comunicaci\u00f3 amb clients, prove\u00efdors i col\u00b7laboradors.<\/p>\n
<\/p>\n
Gesti\u00f3 de xarxes socials per a una empresa de ferro? S\u00ed, i amb sentit. <\/h2>\n
La clau no est\u00e0 en el sector, sin\u00f3 en com es fa la gesti\u00f3 de xarxes socials per a empreses i com s’expliquen les coses en aquests perfils.<\/p>\n
En el cas de Hierros Llaneza, les xarxes socials ens han perm\u00e8s mostrar els seus productes i materials de forma clara i visual, refor\u00e7ar la seva imatge com a empresa s\u00f2lida i professional i afavorir una comunicaci\u00f3 directa i una imatge propera amb el seu entorn.<\/p>\n
Res de trends ni de publicacions for\u00e7ades. Simplement contingut pensat per al seu p\u00fablic i adaptat a la realitat. <\/p>\n
<\/p>\n
La import\u00e0ncia d’una bona gesti\u00f3 de xarxes socials per a empreses<\/h2>\n
Quan parlem de gesti\u00f3 de xarxes socials per a empreses, parlem d’estrat\u00e8gia, const\u00e0ncia i coher\u00e8ncia. Contingut 100 % adaptat a les necessitats de l’empresa. <\/p>\n
En aquest cas no busc\u00e0vem vendre a trav\u00e9s de les xarxes, per\u00f2 s\u00ed donar a con\u00e8ixer els serveis, materials i possibilitats de l’empresa. Recordar als diferents usuaris que Hierros Llaneza continuava all\u00e0, despr\u00e9s de m\u00e9s de 50 anys d’experi\u00e8ncia, per ajudar-los en els seus projectes de construcci\u00f3 o reformes. <\/p>\n
Avui dia les xarxes socials s\u00f3n el nou aparador de molts negocis. Abans de trucar, escriure o demanar pressupost, els clients miren qu\u00e8 feu i com ho expliqueu. I aix\u00f2 s’aplica a tots els sectors. <\/p>\n
Nosaltres ho vam fer possible a trav\u00e9s d’un calendari de continguts realista, la selecci\u00f3 d’imatges adequades i la redacci\u00f3 de copies propers amb informaci\u00f3 professional. Es va proposar realitzar publicacions variades en les quals es va proposar mostrar l’ampli ventall de productes i serveis oferts per l’empresa, generant una imatge acurada i alineada en tot moment amb la marca. <\/p>\n
<\/p>\n
Encara creieu que la vostra empresa no pot estar a les xarxes?<\/h2>\n
Si una empresa industrial pot construir una comunitat i pres\u00e8ncia digital, la vostra tamb\u00e9 pot fer-ho. A Grupoom tenim clar que la gesti\u00f3 de xarxes socials per a empreses funciona quan es fa amb cap, estrat\u00e8gia i proximitat, independentment del tipus de negoci. <\/p>\n
Perqu\u00e8 no es tracta d’estar a les xarxes per estar-hi, sin\u00f3 de fer-ho b\u00e9. Us animeu a comprovar-ho?<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Hi ha una frase que escoltem sovint a l’ag\u00e8ncia quan arriba un nou client i li proposem comen\u00e7ar per la […]<\/p>\n","protected":false},"author":1,"featured_media":183675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,378,391],"tags":[392,381,382,390],"class_list":{"0":"post-183678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog","9":"category-projectesnegocimarqueting","10":"tag-gestio-de-xarxes","11":"tag-marqueting-digital","12":"tag-xarxes-socials","13":"tag-gestio-de-xarxes-socials"},"yoast_head":"\n
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![\"gesti\u00f3](\"https:\/\/grupoom.es\/wp-content\/uploads\/2026\/01\/RRSS_Grupoom-Post-1-167x300.png\")
De comen\u00e7ar des de zero a tenir veu pr\u00f2pia a les xarxes<\/h2>\n