
Campaign to revitalize the municipal market of Onda. Its objective is to attract new audiences to the market and encourage shopping at the traditional market. To spark public interest, the campaign included campaign image design and social media engagement with giveaways and contests. Additionally, merchandising was provided (posters, flyers, and shopping bags), a photography contest, street surveys, and a healthy cooking workshop; concluding with a grand final event with gifts for all market customers. We coordinated our work with the Castellón Chamber of Commerce and the Onda City Council.