There’s a phrase we often hear at the agency when a new client comes in and we suggest starting with social media management for businesses: 'my company isn’t suited for social media.'It almost always comes from industrial, technical, or highly specialized sectors. That’s why today we want to show you, through the example of Hierros Llaneza, exactly the opposite.

Social Media Management From Starting from Scratch to Having a Unique Voice on Social Media

Exactly one year ago, we started providing social media management services for businesses with Hierros Llaneza, a leading iron distribution company in the province of Castellón.The profile started from scratch. With no followers, no content, and no prior presence on social media.One year later, their account has surpassed 700 followers, and their posts have become another channel of communication with clients, suppliers, and partners. 

Social media management for an iron company? Yes—and it makes sense.

The key is not the industry, but how social media management for businesses is carried out and how things are communicated on these profiles.In the case of Hierros Llaneza, social media has allowed us to showcase their products and materials in a clear and visual way, reinforce their image as a solid and professional company, and foster direct communication and a closer, more approachable image with their audience.No trends or forced posts. Just content designed for their audience and adapted to reality. 

The Importance of Good Social Media Management for Businesses

When we talk about social media management for businesses, we mean strategy, consistency, and coherence. Content 100% tailored to the company’s needs.In this case, we were not aiming to sell through social media, but rather to showcase the company’s services, materials, and capabilities. To remind different users that Hierros Llaneza has been there for over 50 years, ready to assist them with their construction or renovation projects.Nowadays, social media is the new showcase for many businesses. Before calling, writing, or requesting a quote, clients check what you do and how you present it. And this applies to all industries.We made it possible through a realistic content calendar, selecting appropriate images, and writing approachable copy with professional information. We proposed a variety of posts designed to showcase the wide range of products and services offered by the company, creating a polished image that remained consistently aligned with the brand. 

Do you still think your company can’t be on social media?

If an industrial company can build a community and a digital presence, yours can too. At Grupoom, we are clear that social media management for businesses works when it is done thoughtfully, strategically, and with a personal touch, regardless of the type of business.Because it’s not about being on social media just to be there, but about doing it well. Are you ready to see for yourself? 

There’s a phrase we often hear at the agency when a new client comes in and we suggest starting with social media management for businesses: ‘my company isn’t suited for social media.’

It almost always comes from industrial, technical, or highly specialized sectors. That’s why today we want to show you, through the example of Hierros Llaneza, exactly the opposite.

Social Media Management From Starting from Scratch to Having a Unique Voice on Social Media

Exactly one year ago, we started providing social media management services for businesses with Hierros Llaneza, a leading iron distribution company in the province of Castellón.

The profile started from scratch. With no followers, no content, and no prior presence on social media.

One year later, their account has surpassed 700 followers, and their posts have become another channel of communication with clients, suppliers, and partners.

 

Social media management for an iron company? Yes—and it makes sense.

The key is not the industry, but how social media management for businesses is carried out and how things are communicated on these profiles.

In the case of Hierros Llaneza, social media has allowed us to showcase their products and materials in a clear and visual way, reinforce their image as a solid and professional company, and foster direct communication and a closer, more approachable image with their audience.

No trends or forced posts. Just content designed for their audience and adapted to reality.

 

The Importance of Good Social Media Management for Businesses

When we talk about social media management for businesses, we mean strategy, consistency, and coherence. Content 100% tailored to the company’s needs.

In this case, we were not aiming to sell through social media, but rather to showcase the company’s services, materials, and capabilities. To remind different users that Hierros Llaneza has been there for over 50 years, ready to assist them with their construction or renovation projects.

Nowadays, social media is the new showcase for many businesses. Before calling, writing, or requesting a quote, clients check what you do and how you present it. And this applies to all industries.

We made it possible through a realistic content calendar, selecting appropriate images, and writing approachable copy with professional information. We proposed a variety of posts designed to showcase the wide range of products and services offered by the company, creating a polished image that remained consistently aligned with the brand.

 

Do you still think your company can’t be on social media?

If an industrial company can build a community and a digital presence, yours can too. At Grupoom, we are clear that social media management for businesses works when it is done thoughtfully, strategically, and with a personal touch, regardless of the type of business.

Because it’s not about being on social media just to be there, but about doing it well. Are you ready to see for yourself?